Microsoft is finally introducing an audience targeting feature for the Quick links web part in SharePoint Online, Roadmap. By using audience targeting, you can promote links to specific groups of people. This is useful when you want to present information that is especially relevant to a particular group of people.

With the release of this update, you will be able to target specific links to different audiences, helping you provide more personalized experiences on SharePoint pages.

Key Points:

1. The feature is disabled on the web part by default, so nothing is required to prepare for its availability.
2. To use audience targeting, you must first enable audience targeting on the web part from property pane, and then edit each quick link to specify the audience to target.
3. Currently you can only use AD groups or Microsoft 365 groups to target audiences. If you want to use SharePoint groups for audience targeting, vote on this UserVoice.
4. You can target maximum 50 audiences (AD groups or Microsoft 365 groups) per link.

How to Use Audience Targeting:

As I mentioned earlier, to use audience targeting, you must first enable audience targeting on the web part from property pane, and then edit each quick link to specify the audience to target.

Enable audience targeting:

1. Go to your modern SharePoint page and open it in Edit mode by clicking Edit button from top right corner.
2. Select the Quick links web part and click on Edit web part (Pencil icon) button.
3. From the property pane, change the toggle for Enable audience targeting to On.

Set the target audiences for each link:

1. From Page Edit mode, click on the link you want to edit, and select the Edit (Pencil icon) on the link.
2. Under Audiences to target, type or search for the group(s) you want to target.

Below Audiences to target, you can see the maximum limit of 50 audiences and number of audiences left to target.

On the page, while you’re in edit mode, you can see which links have audiences selected by looking for the audience icon next to the link as shown below:

Once you publish the page, audience targeting will take effect.

Output:

The SharePoint page will show filtered links based on targeted audiences. A user who is not a part of the audience targeted for Learning & Development link will see the quick links web part as shown below:

Note: If you’ve selected an audience group that you recently created or changed, it may take some time to see targeting applied for that group.

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